Objectives:

To design an intuitive and visually engaging online printing platform that enables users to easily transform their digital photos into high-quality, personalized products—while building a cohesive brand identity and seamless user experience across web and mobile, resulting in increased user engagement and a 30% improvement in conversion rates during the initial launch phase.

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Scope of Work:

As the sole designer on the Seagull Studio project, I was responsible for both product and brand design. My work covered the entire design process—from initial research and concept development to final UI delivery. I conducted user interviews, defined user flows, and designed responsive interfaces for web and mobile. In addition to product design, I developed the brand’s visual identity, including logo design, typography, and a cohesive design system. I collaborated closely with the product manager to iterate on features and ensure a consistent, user-centered experience across all touch points.

• Led the end-to-end product design process, from user research and wire-framing to high-fidelity UI design
• Conducted user interviews to gather insights and identify user needs and pain points
• Translated findings into intuitive design solutions that improved usability and engagement
• Collaborated closely with the product manager to iterate on features and refine the overall experience across web and mobile
• Developed the brand’s visual identity, including logo design, color palette, and typography system
• Created design guidelines to ensure consistency across product interfaces and marketing materials